If it is indeed a Google penalty, you should see the message in the Google Search Console. To implement a schema on your website, you must first refer to Google's Structured Data Implementation Guidelines. As you can see, Google is very specific about where the schedule formatting can be applied. If you look at the example above, you can see that Google only supports Schema if it applies to a specific element and not generic key phrases. Run your code from the Google Structured Data Testing Tool. After you have implemented a scheme on your website, the next step is to test it with the Google Structured Data Testing Tool. The Structured Data Testing Tool flags any errors in your code. Check for problems in the Google Search Console. If there is something wrong with your structured data, you should see warning messages on your webmaster account. This will take you directly to the Google Structured Data Validation Tool. Sudden interruptions in trafficTraffic drops don't necessarily have to be a problem. Sometimes it's just a seasonal or weekday effect. You may have noticed that your traffic is a bit slow on weekends or in the summer. The burglaries in which flags have to be raised are the steep ones. You should be able to spot such dramatic lows by looking at your Google Analytics traffic report. To confirm that this isn't some unknown slump that I just discussed, compare your data to data from the same period over the past few weeks, months, or years. When you see a pattern, instead of worrying, investigate the possible ones. If you've been following my traffic on my personal blog, you'll notice that I reported a drop in traffic during the holiday season. But that was expected. If it's not a seasonal drop and your traffic has actually decreased, it means you made a mistake with your analytics tracking code. You may have installed additional analytics software that is not working properly with Google Analytics. The low traffic could also be due to Google penalizing your website. Note that if you discover the discrepancy in your data, you don't need to seek an algorithm update. Google is constantly introducing updates. To do this, look for an email from Google. Penalty warning messages should also appear in the Google Search Console. You can find them by clicking the Search Traffic item and selecting the option for manual actions. Once you've confirmed you've been hit by a Google penalty, it's time to quickly resolve the issue and resubmit your website to the Google team. Failure to set 301s or set it incorrectly can lead to a lot of traffic loss. Select this option to receive notifications from Google Webmasters. Keep an eye on your social media mentions and keep an eye out for quality backlinks. Outdated sitemapsYou already know that search engines love sitemaps. Sitemaps help search engines understand the structure of your site and identify the links to crawl. However, as a website ages, a lot of changes are made. Or maybe some parts of the site will be permanently removed. If a sitemap is not updated, it will not show all important site updates. As a result, search engines may come across broken links or crawl irrelevant parts of your website. To avoid this, you must create an updated sitemap and resubmit it through the Google Search Console. There are several free and paid options. You can choose one and create an updated sitemap then resubmit it to Google's search engine algorithms. For example, let's say someone lands on your blog using Google search. He or she then navigates to the shopping area of ​​your website via the menu item "Shop" in the top navigation of your website. When Google Analytics reports the source of this visitor, it reports "Home" rather than "Google Search of Organic". To define an event, you need to add a little code to each action using the onclick attribute. I tried to find a plug and play solution for you but couldn't find one that I trusted. The same goes for click tracking on other elements. This is where heat map tools like CrazyEgg can be very helpful. Along with all the other things these tools can do, they show you the different items on your website that are clicked. No matter how much you tweak your website, there are always ways to improve it. Before I show you how to increase the speed of your website, I want to share with you a few tools that you can try to analyze your website's performance in terms of speed. Once you know the current status of your website, you can try following the speed tips one by one and see how each of them improves your website speed. This is the Google tool that website owners can use to measure the performance of their websites. After you get the add-on, go to your site and launch the add-on. Fixing these issues can speed up your website. Before you start optimizing your website, search engines say you should know where to start. So, run your site through some of these tools and see how your sites behave in them before making any changes. Nothing slows down a website more than heavy images. In the previous point, we looked at duplicate content issues. Now that you have a list of all the images you need to compress, you can safely use one of the many image compression tools available online. Another method you can use to keep your website running fast is to remove all unused products from your web design. This includes unused themes as well as plugins. Quite often, website owners only switch off the things they don't need. Deactivated products do not load resources, but are obsolete. Outdated products can pose security risks and potential performance issues. Redirects are often used to resolve duplicate content issues. seo consultant, seo expert, freelance seo, freelance seo expert, freelance seo consultant, seo specialist If you've been following the trend, you may have noticed that more and more websites are using large images in their fold areas. These images often take a long time to load and result in a poor user experience.